USP



Delivering tangible results by deploying good PR solutions forms the core of our business philosophy. Our uniqueness lies in our strength to combine a multitude of disciplines, training and exposures in order to arrive at a strategy that will drive all our campaigns, initiatives, projects and whose results are realistic and effective. We are also committed to bringing in value to our services by focusing on high-end research and content services. We have good access to and linkages across bureaucracy, media and political systems. We understand the policy domain equally well and that comes in handy when designing advocacy campaigns to address issues, engage stakeholders and impact policies. Additionally, we boast of deep institutional associations that give us tremendous strength and help sharpen our perspectives. Some of our associations include Public Relations Council of India, Media Information & Communication Centre of India, The International Centre of Goa, and Forum for Indian Journalists on Education, Environment, Health & Agriculture (Fijeeha) besides a host of educational institutions and voluntary groups all over the country.

Our Approach
Deploying diligence and depth in our designs forms the core of our approach. We use a Knowledge and Innovation Model (K-I-M) to assist our partners in realizing their visibility and outreach needs. We do intelligent and detailed work - map and comprehend conversations about our partners, study and analyze the gaps, create strategies, build compelling narratives, design innovative platforms to reach those narratives to the right audiences at the right time, and then gauge and solicit reactions. We have often succeeded in cutting the clutter with our sharp campaigns.
(See Case Studies)